FES Cafe & Desserts

For Earth’s Sake cafe was looking for a rebrand from a calm and welcoming zero waste cafe to a fun and hip dessert bar and cafe with sustainability being a part of their offering and not the forefront of their branding. The idea with the new cafe was to catch attention and stand out in the dessert bar/bakery market and create a brand that is strong enough to claim it’s place in the customer’s hearts, both new and old.

We kept the icon the same since it is something that the current customers would recognise the cafe by and was very close to the owner’s heart as well. Rest everything was turned over upside down to create a fresh, vibrant identity that grows with the brand.